detectamet-How-food-contamination-and-product-recalls-impact-brands

No one plans for a food contamination event and product recalls!

Each January, food manufacturers around the world set ambitious goals for growth and success. They should also factor into their plans the need to avoid food contamination and product recalls. The damage caused by such events doesn’t just endanger the health of your consumers and impact your bottom line in the short term; it can irreparably harm your brand's reputation.

You’ve probably read about recent high-profile cases where foreign matter, namely fragments of metal, were discovered in frozen chicken nuggets, bagels and granola bars. We won’t name names - because these brands have suffered enough damage - instead, put yourself in their shoes. Imagine discovering that a customer has found a foreign object in your product. Now imagine the cascade of consequences: pulling products off shelves, issuing apologies, dealing with both financial and reputational fallout. And that’s if you’re fortunate enough

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