Detectamet Brand Refresh: Ready to detect the difference?

Fresh look, same precision


The same trusted Metal Detectable & X-Ray Visible safety solutions, now with a fresh and modern identity. 

With the new-and-improved Detectamet, you can continue focusing on excellence in food safety, backed by a brand that’s as reliable and innovative as the products you trust. 

Jump in to explore our rebrand journey and discover what’s new!

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Why the brand refresh?

Innovation at the core

Detectamet has always been at the forefront of food safety innovation. Our brand refresh is a reflection of our commitment to continuously evolve and meet the changing needs of you, our customers.

Supporting your success

We’ve updated our brand to better support you - our customers, partners and suppliers. The new look aligns with our dedication to delivering the highest standards of safety and reliability, helping you maintain excellence in your operations.

Future-proofing for growth

As we expand globally, a unified and modern brand is crucial. This refresh ensures consistency across all markets, making it easier for you to connect with us, wherever you are.

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What’s new and improved?

Enhanced visual identity

Our new logo and design elements are crafted to be as clear and reliable as the products you trust. The fresh look is a tool to attract attention and build brand recall.

Streamlined experience

A new website is in development too. Our aim is to ensure every interaction with Detectamet is easier and more intuitive. Just like our products, everything is designed to enhance your experience.

Consistent quality, reinforced trust

While our look may be new, our commitment to quality remains unchanged. We’ve taken this opportunity to align our brand with the precision-engineered safety solutions we’ve always provided.

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How does this benefit you?

Clearer communication

The new brand simplifies our messaging, making it easier for you to understand our values and how we can support your business.

Stronger support

With a unified brand, you’ll find it even easier to access the resources and assistance you need, whether online, in print, or through our customer service channels.

A brand you can trust

Just like our products, our new brand is built on precision and reliability. It’s designed to reinforce the trust you’ve placed in Detectamet, ensuring you have the confidence to focus on what you do best - keeping food safe.

Understanding our new look

Detectamet Brand Refresh
Detectamet Brand Refresh

And you’ll be seeing a lot of our new tagline

Safety You Detect

Because Detectamet is always here to support you with the reliability and innovation you’ve come to expect.

Shhhh:

A new website is coming too!

The next phase of our brand refresh is in development. The new site will be designed to streamline your interactions with Detectamet. 

Oh, here’s a sneak peak ...

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We’d love to know what you think. Let us know in the comments on LinkedIn.